New Year Update from Marcomms

New Year

Update from Marcomms

Its January 24th as I write this, 3 months until the EDGE 3 Conference which just seems crazy as I remember this time last year planning had begun, and we were all thinking “ohhh well there’s loads of time!” But, as we all know time flies! I suppose it would make sense before I go on further to do a quick introduction. I am Beth Mathis and I have worked at the Clinical Informatics Research Unit since 2015, first joining as a Knowledge Support Analyst where I worked closely with the Knowledge Officers, covering support and EDGE implementations. I picked up on some extra responsibility in EDGE communications which began with sending emails out to our users to let them know of releases, downtime and so on. This naturally led to me taking on a new role as EDGE Knowledge Marketing Specialist where I was responsible of a variety of different things such as branding for EDGE, promoting of EDGE, increasing our user communication channels through a Marketing Plan and of course organizing the EDGE Conference! Just last year I became CIRU Marketing Manager as I now have a more varied role and responsibility, not just focuses on EDGE but our entire unit.

Fergus Walsh, BBC Medical Editor

Anyway, that’s enough of that. Back to the conference. The 2024 event EVOLVE is our first event back since the pandemic and it follows the global rollout of EDGE version 3. Being over 97% fully booked, it is by far the most in-demand conference we have put on and we are delighted about that. We have chosen to return to the Vox Conference Centre in Birmingham this April 24-25th due to its flexible and modern space, and of course its location which seems to work well for our UK userbase and overseas attendees. We are extremely excited to announce that Fergus Walsh, BBC Medical Editor, will be returning for his third EDGE Conference as host. We have also been successful in obtaining CPD (Continue Professional Development) for the EVOLVE conference so delegates can expect to be awarded CPD points for their attendance. If you haven’t booked your spot or want to know more, just click here.

The conference is of course a really big and important Community based activity, but we do understand that not all of our users are able to attend due to various reasons such as budget restrictions and time away from work. We totally get that, so this year we are working on increasing what we offer our users in terms of more support material and collaboration/networking opportunities. One of the first new additions to our community offerings is an in-depth EDGE Finance training video by the one and only Stevie Barre (CIRU Programme Manager and ex-end User). Finance is certainly a hot topic at this year’s conference, and it seems to be what our users want to learn about, so it only made sense we would start with this area for our first EDGE 3 training video. We are also working on an online community forum which will be accessible to all Users to encourage the sharing of EDGE best practice and provide an environment to ‘work together’ online. More information on these new additions will be in our monthly Admin Newsletter Knowedge. If you wish to be added in to receive this communication, just drop us an email. Oh and do also use this email, if you want to get involved in featuring your organisations work with EDGE within a futures newsletter which is sent to our global userbase, we would love to hear from you. Well, I am sure I will be back here soon with another EDGE update! Thanks for reading.