We took a shining role as Premier Sponsor at this year’s R&D Forum with our brand appearing in the delegate guides, onscreen adverts and at the front of the conference room throughout the 2 day event. If that wasn’t enough we also had a giant inflatable Luna pod used as our exhibition structure, which definitely caught the eye of every conference attendee. It was safe to say EDGE was everywhere, and what a success it was!
The event took place at the Holiday Inn, Stradford-upon-Avon (23rd-24th May) and was for those involved in leading, supporting, managing and delivering research. With over 500 people attending each year we were very excited to be part of such a big National event. On registration to the forum each attendee received an EDGE notebook and stylus pen ready for the day. With our stand in prime position inside the main conference room it meant we could not be missed (especially with our gleaming pod!) The Luna pod not only worked as a great attraction but allowed us to house two computer screens with tables and chairs. This worked fantastically when showing visitors demos of the EDGE system.
Each person who came to our stand was keen to take some of our fabulous freebies which included EDGE branded pens, mints, mugs and of course the EDGE branded bag (also known as the #swagbag on Twitter!) For the majority of the two days all five members of the EDGE Knowledge team were completely run off their feet with demoing, taking photos, videoing, answering EDGE related questions and handing out our merchandise.
The networking continued at the Gala dinner which we were also the sponsors of. You could find our EDGE logo presented on the dinner tickets as well as on the food menus which was another great promotional aspect for us. As sponsor we provided each table with some EDGE branded mint chocolates which came out with the tea and coffee (always a good way to finish any dinner!)
At the end of day two the team came away feeling positive and had each enjoyed their time at the forum. There were fantastic comments said about EDGE and the feedback received over the two days was discussed on return to the office. Overall, it was a real success and we look forward to next year!